I am like a man in the desert
Always thirsty for more

I want you to challenge me. To push me beyond my limits and present me with a problem worth solving. In return, I’ll bring a lot of energy to the table and bring your business to the next level. I’m an art director and entrepreneur with both eyes on the future. I thrive in creative and fast-paced work environments, where big ideas and agile working set the tone. Praised for my strategic and conceptual mindset, I have worked on projects as a designer, concepter and strategist. If you’re a small business, I can bootstrap your project and make it happen fast.

I started my first business when I was only 22 (Superserieus.be) wich recently turned into a creative studio focusing on interactive concepts. At 24 years old I got asked to co-found a startup that helps big bussiness to innovate and improve their value models (Kunigi.be). I live and breathe creativity, so if you have a challenge, get in touch!

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Nine questions about me

What do you do exactly?

In my daily life I am mostly designing websites and logo's. Recently I also designed a book, that was a new experience for me but very rewarding. I love to try new things so when I get a brief that challenges me, I am probably very excited about the project. Next to graphic design I facilitate workshops for Kunigi where I help high level business people to be creative. I also visualise the output. I also have one client where I do almost everything, from design to marketing, to social media. Next to my payed jobs I try to make as much time as possible to create autonomous work. It took me a while to understand why autonomous work is important, but at the moment it is a very important part of my core business. I believe that own project, thus not briefed by a third party can challenges you the most. First of all you have creative freedom wich is amazing, second you have the opportunity to research elements in a very extensive way. You don't really have a time limit, wich makes that you can work as long as you want on a project. I also think that's the best way to handle creativity. When you are stuck, you just put it away for a few days. Your brain is designed in such a way that it solves problems when you are not consiously thinking about them. That's why the 'aha erlebeniss' seems so genius, altough it's not. It's just your brain that is unwinding the earlyer struggle of solving a particular problem.

How would you describe yourself as a person?

I would desribe myself in the first place as kind of obsessed. I have always been a curious kid, but as I am aging, that part of me hasn't dissapeared, and I don't think it will. I also thinks that curiousity is one of the most imporant elements of being human. So when I say I am obsessed I mean that when I want something, I do everything to reach that goal. That's ofcourse a good trait, but it also has it's disadvantages. My social life is suffering sometimes. When I am working on a project (mostly a lot of projects at the samen time) I don't have the need to socialise. Altough I know a network is very important and I love a good chat, I don't always see the advantages of going to a bar or just 'chill' with my friends with no real goal. I also love to work fast. I believe that constantly learning and failing is crucial in life. And I want to do it fast. I also think that when you treat a project as a learning experience, the fast, sometimes, not so perfect method is far better than overthinking something. That doesn't mean I don't like perfectionism, I just don't believe perfect things exist. So you always have the choice of keeping at it, to make it more perfect, or trow it in the world and getting feedback from your peers. I depends on the project wich way is the best. So to come back to the original question, I would describe myself as a passioned, energetic person that is eager to learn from everybody and everything. I want to be perfect, but I know I am not. So I am always in for a discussion about what you're about and what you believe. One bad trait? I can be annoyed when people are not being efficient, or not doing things as I think they should be although I know everyone has a different view and process to get where they want to be. But, I'm working on that ;).

If you would put yourself in a box, wich one would that be?

I don't really like boxes, exept when they bring me something I ordered.

What do you strive for?

I strive for excellence and world domination. I want to be good, do good and create things that matter. I want to move people, emotion is one of the most important things in creative work.

Where do you get your inspiration from?

I don' think inspiration comes from one place. The thing that you certainly don't have to do is sit in a white box. I try to read as much as possible, online and offline, blogs, books, the news etc. Other creative in any for are good for inspiration, challenging yourself is good for inspiration. I think any form of information breaths inspiration. It can be images, things around you, music, words, whater makes you tick. The only thing that's important is that you have to pay attention. If you don't care, if you aren't curious, you will never create things that are different or happy, or sad or epic or whatever you want them to be.

If you would have to give some advice to fellow creatives, what would that be?

The first advice I always give is, network. That's not really dreamy advice, it's just practical, good advice. The world isn't fair and if you know people, you will get a lot further then if you don't. If you're still young, just reach out to people. If your goal is great and you are passionate, they will help you. Everyone strives to do things that makes them feel good, and if helping you with your project does that for them, they will. So network is one of the most important things you need, and they don't teach that in design school. Next to that, just f*ing do it. When I started my first business, I knew nothing, and I really mean, nothing. You just have to start and dig your way into a sector or skill. These days with the internet, you can learn almost everything, reach out to almost everyone and learn fast. Be sure that you will make stupid mistakes at first, but you will get better and strongen. The first step is the hardest. For me it's easy to start something cause I know what I'm good at and what I'm not good at. At that's also a good advice, search for the things you're good at. You can only do so may things in life so do the ones you can and love. And last, don't be too naive about how things work. Copy paste, you will learn a lot from it and everybody does it. Just keep in mind basic human respect. Things cost money and you have to earn money. The image of the poor artist is over, don't be scared to ask your price, you're probably worth it.

Why do you do what you do?

I have always been creative. From I was a child i build things, and when my mother told me it couldn't be done I got irritated. It can't is not a word that fits me. I had to search for wich creativity suits me best, but after a lot of soul searching I now know I can do a lot of things together. With my entrepeneurial skill I want to make or organise thing that have an impact. I know, eveyone wants to make an impact. I mean i want to do thing that make a real connection with the world. Things that make our society better. On the other hand I want to challenge myself and dream about what could be or what should be. That's why i started with my autonomous work. There I can experient and try things where I don't have to think about a business or value model. I want to blur the line between art and economic value cause I think that economic projects also can be art.

Are all your different projects and businesses manageable?

Well, only time will tell. Ofcourse sometimes Kunigi takes more time and sometimes my autonomous project ask more of me. At the moment, I have a lot of things on my mind but it's doable. What that will be for the future, I don't know. But I love the switch between al the things I am doing. It keeps my mind on edge. If things get bigger I will probably need more people around me to help, but that's only a good thing. Every voice has meaning and can help to make a project better.

How do you think the future will look like?

don't know how the future will look like but I want to help create it. I know I sometimes sound naïve or childish in the dreams I have, but I refuse to give them up. I like to dream about the future and my impact on it, and if I work hard enough, i will have an impact.